![]() The market growth is attributed to the increasing adoption of visual collaboration platform software by organizations amid the coronavirus pandemic owing to the increasing work-from-home trend.Īccording to a report by Verified Market Research, the global visual collaboration platform software market is expected to hit $17.17 billion by 2027, witnessing a CAGR of 13.5% between 20.įurther, the acquisition has helped Adobe in strengthening its position in the video editing software market, which is growing due to the rising adoption of Over The Top platforms, an increasing number of YouTubers and social media influencers as well as growing usage of cloud-based video editing software. With the buyout of Frame.io, Adobe has positioned itself well to expand its presence in the booming visual collaboration platform software market. Frame.io’s huge customer base that includes the likes of Disney DIS, NASA, Snap SNAP, BBC, BuzzFeed, TED and Alphabet’s GOOGL Google is also expected to contribute well to Adobe’s top line. This will expand Adobe’s reach to customers. ![]() We believe that the latest move adds strength to Adobe Creative Cloud offerings, which in turn will likely drive growth in the company’s Digital Media segment. With the combination of solutions of the companies, Creative Cloud customers, video editors, producers and marketers will reap the benefits from seamless collaboration on video projects. The company recently completed the acquisition of a leading cloud-enabled video review and collaboration platform named Frame.io, which testifies the above-mentioned fact.įrame.io’s solutions simplify the production procedure, and thus video editors and project stakeholders can seamlessly collaborate via leveraging cloud-first workflows.Ĭombining Frame.io’s solutions with its creative software like Adobe Photoshop, Adobe Premier Pro, and other Adobe Creative Cloud applications, Adobe strives to provide a collaboration platform and add strength to the video editing process. Adobe ADBE has been persistently expanding its portfolio of solutions on the back of strategic acquisitions.
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